Here are brands that Japanese minimalists love. It might come as a surprise that the higher end brands featured are Western brands with Japanese influence in their design, materials and craftsmanship. Uniqlo and Muji are firm favourites for affordable pieces and basics.
Margaret Howell
Margaret Howell is a British fashion designer who is known for her authentic style inspired by nature. Her eponymous fashion brand, Margaret Howell, was founded in 1972 and has since become a staple in the London fashion scene. Howell’s collections feature high-quality fabrics, simple lines, and a neutral color palette, creating a timeless and refined look. In addition to the Margaret Howell brand, the store also carries a selection of other fashion and lifestyle products, such as homewares, books, and beauty products. Customers can shop in-store or online through the brand’s website.
Studio Nicholson
Studio Nicholson is a fashion brand that is known for its sleek and modern aesthetic. Founded by designer Nick Wakeman in 2010, the brand is based in London and has gained a following in Japan and Korea. Studio Nicholson’s collections often feature clean lines, minimalistic details, and a monochromatic color palette, creating a sophisticated and timeless look.
A.P.C
A.P.C. (Atelier de Production et de Création) is a French fashion brand that is known for simple and casual yet distinctively Parisian style. Founded by designer Jean Touitou in 1987, the brand is based in Paris but has expanded globally, with multiple outlets in fashionable districts all over Japan. The brand has gained a reputation for its denim, with a range of classic fits and washes available. It’s Their handbags and accessories are also worth a look.
Uniqlo U
Uniqlo U is a high-end clothing line from Japanese fashion retailer Uniqlo. Uniqlo U collections often feature simple, clean lines and a neutral color palette, and are made with high-quality, often innovative, materials and attention to design detail. The line was launched in 2017, is designed by French designer Christophe Lemaire and his team, and is a staple in the Japanese minimalist’s wardrobe.
Muji
The name Muji means “no logo”. The company was founded in 1989 and so they’ve been experts in minimal style for decades before it was trendy. Muji’s clothing line is designed with a focus on comfort, practicality, and simplicity. You can count on Muji for wonderfully comfy pieces made from soft, quality materials.